Tuesday, July 15, 2014

Pre Ramadhan pop-up shop 2014

This year I decided to rebrand the design concept of PreRamadhan pop-up shop from black and white to bronze floral theme which resulted beautifully. It took place in The Lounge at The Dubai Mall. Lovely location with a lovely view of the fountain and the Burj Khalifah. This year, PreRamadhan pop-up shop featured 14 designers  from the Middle East showcasing their Ramadhan collection <Kaftan collection>. 

Designers
Aisha bin Desmal - Endemage - Fbubble - Fetha - Frou Frou - Hamsa - Lamé - Leenoda - Lune - Maryam & Meera - Mysoon Fashion House - NAJ - Plisse Couture - Twinkle

About PreRamadhan pop-up shop

Unlike conventional retail shops, the Pre Ramadhan pop-up shop opens for a short duration at unique locations, sprung up to cater to seasonal demand such as Holy month of Ramadhan. Pre Ramadhan pop-up shop will showcases designers, giving them the opportunity to present their distinctive designs to a captive audience of shoppers. It will allow people to see a variety of designs and purchase unique pieces to wear during the holy month.










3 comments:

Omani Princess (not Omani...yet) said...

Goergeous marketing, lay-out, as ever, Hessa, mabruk!

Hessa said...

Thank you sweetie, Omani Princess

Abdullah Jumaa said...

Nice work