COVER Abaya Pop-up Shop

A new pop-up shop concept I came up with. The event took place on May 9 to 11, 2013 at DIFC, Dubia.

The word "Cover", in its literal form, is the existence of something that is used to protect or conceal another. Cover in this context is the ideal word to describe that of which modestly provides a woman with the means to remain concealed while maintaining her elegance and beauty. The word "Cover" perfectly illustrates the meaning behind the brand/concept as it provides the audience a glimpse of what the pop-up shop entails and builds a thrilling expectation and mystique to what lies behind the single monotonous word.

Cover, a brand new Abaya concept pop-up shop, featured 6 talented Abaya Designers from the UAE for three days. The designers displayed their Abayas for sale, providing the public an opportunity to purchase and delve deeper into the world of these garments. The pop-up shop will showcased one Abaya from each designer in an artistic photographic manner accompanied by personal message that allowed people to enjoy an experience rather than a mere selling/buying atmosphere. The pop-up shop aims to create a whole new concept of "Abaya shopping,” turning it into something of an art, entertainment, and showcase of talent.

The Designers : HF Abayas, Lame´, Reserved, McQueen Abayas, Slouchy'z, and FBubbuble. 

by HF

by Lame´

by Reserved 

by Reserved

by Slouchy'z

by Slouchy'z

by McQueen Abayas

by McQueen Abayas

by Fbubble

by Fbubble

It's been a while

Today, I decided to login to my blog after a long time. I was very busy settling down after big changes in my life and more to come. I am very happy that I am actually typing for a new post :)!! I will update my blog today with all of the things I have been doing in this long absence of mine. Love H!

Hessa&Co. Fashion Styling Project : I RUN THE WORLD!

Hessa&Co. first fashion styling project with the participation of young designers, Lamé Shop, MarshMallow, Montaigne, Nouri, Zaiena, and Wayed Vintage, based in the GCC. 

The most challenging part in this project was to style all those different amazing designers collection to fit in one theme that was inspired from a very strong ghetto ladies. I am really happy with the results of this project, although I had a very low expectations. But I believed in myself and the fabulous designers quality work, as well as the young talented photographer Shereena Lootah. So  Thanks to all the amazing designers, Shereena Lootah, photograher, Evelyn Virag, model, and a big thank you to Bon Chon Chicken and Curry Toast restaurants.

Stylist: Hessa&Co.
Designers: Lamé Shop, MarshMallow, Montaigne, Nouri, Zaiena, and Wayed Vintage
Photographer: Shereena Lootah
Model: Evelyn Virag
Locations: Bon Chon Chicken and Curry Toast restaurants

Dress by Zaiena . Necklace & earrings by Wayed Vintage . Gloves by Montaigne

Location: Bon Chon Chicken Resturant

Dress by Zaiena . Necklace & earrings by Wayed Vintage . Gloves by Montaigne . Shoes: CÉLINE

Location: Bon Chon Chicken Resturant

Playsuit by MarshMallow . Bracelets by Zaiena . Glove, Glasses & Necklace by Montaigne . Shoes: Giuseppe Zanotti

Location: Bon Chon Chicken Resturant

 Abaya by Nouri . T-shirt by Marc Jacobs . Leggings & Gloves by Montaigne . Earrings & Necklaces by Wayed Vintage . Shoes: Christian Louboutin 

Location : Bon Chon Chicken Resturant

Power shoulder jacket, loose shirt and leggings by Montaigne . Necklace by Zaiena . Earrings by Wayed Vintage . Shoes by Gina

Location : Bon Chon Chicken Resturant

Kimono, Gloves & Glasses by Montaigne . T-shirt by Marc Jacobs . Shorts by Zara . 

Shoes by Giuseppe Zanotti

Location : Curry Toast restaurants

Abaya by Nouri . Dress by Zaiena . Necklace, bracelet & gloves by Montaigne . Stockings from Splash . Shoes by Giuseppe Zanotti

Location : Curry Toast restaurants

Dress by Lamé Shop . Earrings & Gold Necklace by Wayed Vintage . Black with gold chain necklace by Zaiena . Necklace worn as belt by Montaigne . Shoes by Christian Louboutin (for sale size 39)

Finally Hessa went to Ferrari World !

I spent last weekend in Abu Dhabi, UAE, at the amazing Fairmont Bab Al Bahar Hotel and of course I did not miss the opportunity to visit Ferrari World! Very family friendly place and of course all attractions are indoors except for two roller-coasters! Crazy roller-coasters! So, if your in UAE don't forget to spend a whole day in the amazing Ferrari World!

But that not all folks ! xoxo