Hessa&Co.: uae

Saturday, August 31, 2013

COVER Abaya Pop-up Shop

A new pop-up shop concept I came up with. The event took place on May 9 to 11, 2013 at DIFC, Dubia.

The word "Cover", in its literal form, is the existence of something that is used to protect or conceal another. Cover in this context is the ideal word to describe that of which modestly provides a woman with the means to remain concealed while maintaining her elegance and beauty. The word "Cover" perfectly illustrates the meaning behind the brand/concept as it provides the audience a glimpse of what the pop-up shop entails and builds a thrilling expectation and mystique to what lies behind the single monotonous word.

Cover, a brand new Abaya concept pop-up shop, featured 6 talented Abaya Designers from the UAE for three days. The designers displayed their Abayas for sale, providing the public an opportunity to purchase and delve deeper into the world of these garments. The pop-up shop will showcased one Abaya from each designer in an artistic photographic manner accompanied by personal message that allowed people to enjoy an experience rather than a mere selling/buying atmosphere. The pop-up shop aims to create a whole new concept of "Abaya shopping,” turning it into something of an art, entertainment, and showcase of talent.

The Designers : HF Abayas, Lame´, Reserved, McQueen Abayas, Slouchy'z, and FBubbuble.

by HF

by Lame´

by Reserved

by Slouchy'z

by McQueen Abayas

by Fbubble

Monday, June 18, 2012

PreRamadhan Pop-up Shop

On the 7th and 8th of June, nine designers from the United Arab Emirates featured their ready-to-wear Ramadhan collection of kaftans for the first time at Traffic, Dubai. Designers include Attah, Fbubble, Keswah, Kwashi, Sary Boutique, Maryam Omaira, Mysoon Fashion House, Twinkle, and You. This event was organized by Hessa&PR and Favours Events.