Hessa&Co.: fbubble

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Tuesday, July 15, 2014

Pre Ramadhan pop-up shop 2014

This year I decided to rebrand the design concept of PreRamadhan pop-up shop from black and white to bronze floral theme which resulted beautifully. It took place in The Lounge at The Dubai Mall. Lovely location with a lovely view of the fountain and the Burj Khalifah. This year, PreRamadhan pop-up shop featured 14 designers from the Middle East showcasing their Ramadhan collection <Kaftan collection>.

Designers

Aisha bin Desmal - Endemage - Fbubble - Fetha - Frou Frou - Hamsa - Lamé - Leenoda - Lune - Maryam & Meera - Mysoon Fashion House - NAJ - Plisse Couture - Twinkle

About PreRamadhan pop-up shop

Unlike conventional retail shops, the Pre Ramadhan pop-up shop opens for a short duration at unique locations, sprung up to cater to seasonal demand such as Holy month of Ramadhan. Pre Ramadhan pop-up shop will showcases designers, giving them the opportunity to present their distinctive designs to a captive audience of shoppers. It will allow people to see a variety of designs and purchase unique pieces to wear during the holy month.

Saturday, August 31, 2013

COVER Abaya Pop-up Shop

A new pop-up shop concept I came up with. The event took place on May 9 to 11, 2013 at DIFC, Dubia.

The word "Cover", in its literal form, is the existence of something that is used to protect or conceal another. Cover in this context is the ideal word to describe that of which modestly provides a woman with the means to remain concealed while maintaining her elegance and beauty. The word "Cover" perfectly illustrates the meaning behind the brand/concept as it provides the audience a glimpse of what the pop-up shop entails and builds a thrilling expectation and mystique to what lies behind the single monotonous word.

Cover, a brand new Abaya concept pop-up shop, featured 6 talented Abaya Designers from the UAE for three days. The designers displayed their Abayas for sale, providing the public an opportunity to purchase and delve deeper into the world of these garments. The pop-up shop will showcased one Abaya from each designer in an artistic photographic manner accompanied by personal message that allowed people to enjoy an experience rather than a mere selling/buying atmosphere. The pop-up shop aims to create a whole new concept of "Abaya shopping,” turning it into something of an art, entertainment, and showcase of talent.

The Designers : HF Abayas, Lame´, Reserved, McQueen Abayas, Slouchy'z, and FBubbuble.

by HF

by Lame´

by Reserved

by Slouchy'z

by McQueen Abayas

by Fbubble

Monday, June 18, 2012

PreRamadhan Pop-up Shop

On the 7th and 8th of June, nine designers from the United Arab Emirates featured their ready-to-wear Ramadhan collection of kaftans for the first time at Traffic, Dubai. Designers include Attah, Fbubble, Keswah, Kwashi, Sary Boutique, Maryam Omaira, Mysoon Fashion House, Twinkle, and You. This event was organized by Hessa&PR and Favours Events.