A lovely afternoon I spent today at Ush boutique for a focus group, studying the Abaya market in the UAE. We covered a lot of issues that relates to how casual and trendy are the abayas and the abaya pricing that is going crazy here in Dubai. We also discussed the ideal shopping for abayas and the variety of designs in the market. It was a very well informed focus group. I wish Abeer Al Suwaidi, owner of Ush boutique, all the best in any great upcoming projects.