This year I decided to rebrand the design concept of PreRamadhan pop-up shop from black and white to bronze floral theme which resulted beautifully. It took place in The Lounge at The Dubai Mall. Lovely location with a lovely view of the fountain and the Burj Khalifah. This year, PreRamadhan pop-up shop featured 14 designers from the Middle East showcasing their Ramadhan collection <Kaftan collection>.
Aisha bin Desmal - Endemage - Fbubble - Fetha - Frou Frou - Hamsa - Lamé - Leenoda - Lune - Maryam & Meera - Mysoon Fashion House - NAJ - Plisse Couture - Twinkle
About PreRamadhan pop-up shop
Unlike conventional retail shops, the Pre Ramadhan pop-up shop opens for a short duration at unique locations, sprung up to cater to seasonal demand such as Holy month of Ramadhan. Pre Ramadhan pop-up shop will showcases designers, giving them the opportunity to present their distinctive designs to a captive audience of shoppers. It will allow people to see a variety of designs and purchase unique pieces to wear during the holy month.